Build The Right ‘it’ Before You Build ‘it’ RightPosted: July 21, 2011
What is Pretotyping?
Testing the initial appeal and actual usage of a potential new product by simulating its core experience withthe smallest possible investment of time and money.
Less formally, pretotyping is a way to test a product idea quickly and inexpensively by creating extremely simplified versions of that product to help validate the premise that “If we build it, they will use it.”
We did not invent or discover pretotyping; it’s something that a small number of innovators do naturally. As a matter of fact, our concept and formulation of pretotyping was formed by reading and hearing stories about such innovators and the evolution of their ideas. But what these innovators were doing naturally was not exactly prototyping; it did not have a name and we thought it deserved one. We initially coined the term pretendotype because the most unique aspect of this approach was to pretend or imagine the intended functionality. However, since pretendotype was a quite a mouthful, we simplified it pretotype.